When you come across really attractive websites, a couple of things about it outside of aesthetics stand out. Content is undeniably well written and, amazingly, these sites connect strategically to other websites. A closer look reveals that these qualities are the result of those websites having search engine optimization (SEO) experts running the show.
SEO isn’t simple. Full-length courses are devoted to its mastery and it takes years of serious study to qualify as an SEO professional. SEO is also a continually evolving field where effective practice entails keeping abreast with all the changes in the workings of search engines. But that doesn’t mean SEO is an untamable beast. Let’s take a look at some tips to help you get a handle on things and make your website look good in the eyes of the online world.
Keyword Research and Placement
When people search for something on search engine websites like Google or Bing, they type in words or phrases, or which are commonly termed “keywords” or “keyword phrases.” Basic SEO begins with learning to find the most frequently used keywords or keyword phrases when people search for products or services related to your industry. As a website owner, you need to know what these keywords are so you can incorporate them to the written content on your site, blog, social media page, or even to captions on Instagram images.
With these keywords strategically distributed around your online real estate, search engines will be inclined to reference your business more, thus increasing your chances of landing a spot on the first page of search results. This will make your website more visible to people searching for stuff relevant to your business.
Is Your Website Mobile-friendly?
With the surge in popularity of Content Delivery Network (CDN) in recent years and web hosting becoming more and more reliable these days, websites are loading faster than ever on mobile phones. But this doesn’t happen automatically. Companies need to first ensure that their websites are formatted to fit the smaller dimensions of portable devices.
Tweaks need to be done so that readability doesn’t suffer when websites are viewed on smart phones or tablets. This includes adjustments in fonts, colors, and the overall presentation of information. SEO professionals are able to take care of this concern, sometimes in coordination with the tech support guys of your web hosting company.
Backlinks Is about Relevance
Backlinks are not created equal. In fact, good search engine optimization entails being well versed in distinguishing the good from the bad backlinks to avoid getting negative associations for your website. It’s always best to have links to your business hosted on websites with high Google ranking. These are sites that Google loves for their rich, accurate, and regularly updated content, and keywords and keyword phrases used in modest density.
Backlinks are very effective in spreading word about your online presence, so it is important that you go through this step slowly but surely. A Delaware barber shop might consider having his website link posted on a blog or another website about hair care within the state or in nearby places. An educational toy store might ask to have its website featured on other websites about children’s interest and learning.
These associations would look genuinely natural and should score you points with major search engines. Negative associations, on the other hand, result in lower search engine ratings for both your website and the one where you had your link hosted. This shows that spamming is never tolerated and always penalized. So forget about dropping links on jeweler websites when your business is about pet food, or on kids’ clothing websites if your blog exclusively talks about coffee shops.
Visitors Love Speed
Readers are impatient. You have to keep this in mind all the time. As such, making sure your website loads fast is of critical importance. Visitors easily feel uncomfortable when they’re made to wait unusually long to view website content. It doesn’t take long for them to lose trust and start doubting the integrity of the website out of fear of getting infected with viruses or other types of malware which could be causing the sluggishness. People generally think of the web as a quick way to get information, so you have to ensure you don’t go against this perception and always monitor your website’s speed and uptime scores.